![]() Something as simple as a new color allows the manufacturer to "relaunch" its catalog, to rejig things. Sorry, but once again, this gold frame is just sublime. Apple's production lines are highly optimized and it could sell new colors by the bucketload if it wanted to. Especially when you have a design that has remained almost unchanged for years, like the iPhone. Launching a new color costs almost nothing. With the wave of Android flagships launching in early 2023 and the mid-range season to follow in the spring, Apple was right to remind technophiles of their offering. The yellow color was launched on March 14, 2023, just over halfway through the device's life cycle. The iPhone 14 was launched last September. At least, it certainly is for the yellow color of the iPhone 14. "Apple never does anything randomly." You all know this phrase from Apple fans with ears plugged by the AirPods Pro, eyes hidden by Apple Glass, and whose soul has been absorbed by Tim Cook and trapped in a HomePod 2.īut it's still kind of true, sometimes. The yellow iPhone 14 arrived at the right time The yellow iPhone 14 has exactly the same technical specifications and the same price as the other models. ![]() Well, we received it at the editorial office and since we're not going to review it, I wanted to tell you about it anyway. You can always find an angle and pique the readers' curiosity.Īnd quite sincerely, the very strategic choice to introduce yellow into this iPhone 14, could have been a Pokemon X Pikachu edition collaboration, making it totally worth a discussion. journalism is also about breaking down topics and trying to make them less boring. ![]() ![]() I absolutely do not deny these facts.īut, but, but. The same old price of $799 with nothing new introduced, you basically get the same old phone in a new colorway. Who cares about the yellow iPhone? It's the same specs. ![]()
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